Privacy Policy

Last updated: 05/05/2026

This Privacy Policy explains how Autodue Ltd ("we", "us", or "our") collects, uses, and protects your personal information when you use our website and services. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Autodue Ltd is registered with the UK Information Commissioner's Office (ICO) as a data controller under registration number ZC136310.

1. Information We Collect

2. How We Use Your Information

3. Legal Basis for Processing

4. How We Share Your Information

4a. Third-Party Services in Detail

Google Analytics (Website)

  • Google Tag Manager + Google Analytics: Tracks page views, navigation patterns, and feature usage on our website.
  • Consent Mode v2: All tracking is denied by default. Cookies are only set after you give explicit consent via our cookie banner.
  • What is collected: Page views, click events, browser type, device information. No personally identifiable information.
  • Legal Basis: Consent (analytics cookies require your opt-in).
  • Data Retention: Configured according to our Google Analytics settings (default 14 months).

Google Firebase (Mobile App)

  • Firebase Analytics: Tracks app usage and user behaviour to help us improve the app. Disabled by default and only enabled after you give consent.
  • Firebase Crashlytics: Monitors app crashes and errors to ensure stability.
  • Firebase Cloud Messaging (FCM): Sends push notifications to your device.
  • Legal Basis: Consent for analytics; legitimate interest for crash reporting and push notifications.
  • Data Retention: Firebase retains data according to their privacy policy (typically 60-90 days for crash logs).

Facebook (Meta) - Joint Controller

  • Facebook Pixel (Website): Measures the effectiveness of our advertising campaigns by tracking conversions from Facebook ads.
  • Facebook SDK / App Events (Mobile App): The Facebook SDK in our iOS and Android apps records in-app events (e.g. registration, subscription) for advertising measurement. Disabled by default and only enabled after you give consent via the in-app analytics toggle.
  • Joint controllership: For the personal data collected through the Facebook Pixel and the in-app Facebook SDK, Autodue and Meta Platforms Ireland Ltd are joint controllers within the meaning of Article 26 UK/EU GDPR. This follows the rulings of the Court of Justice of the European Union in Wirtschaftsakademie Schleswig-Holstein (Case C-210/16) and Fashion ID (Case C-40/17), which established that an operator that integrates Meta's tracking technologies determines, jointly with Meta, the means and purposes of the data collection and transmission. The respective responsibilities of Autodue and Meta are set out in Meta's Controller Addendum, which forms part of the Meta Business Tools Terms.
  • What is collected: Hashed identifiers (such as email and phone number), event names and parameters, IP address, device and browser information, and Meta-specific identifiers (e.g. _fbp, _fbc on web; mobile advertising IDs where authorised on mobile). No passwords or sensitive personal data.
  • Legal basis: Your explicit consent under Article 6(1)(a) UK/EU GDPR. Consent is obtained via our cookie banner on the website and the in-app analytics toggle in the mobile app, and you can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
  • Apple App Tracking Transparency (ATT) is not GDPR consent. The ATT prompt shown on iOS is an Apple operating-system permission that controls Meta's access to the device-level advertising identifier (IDFA). It is not a lawful basis for processing under UK/EU GDPR. We therefore ask separately for your in-app analytics consent, which controls whether the Facebook SDK is initialised and whether any events are sent to Meta. Declining ATT, declining our in-app consent, or both are all valid choices and we honour each independently.
  • International transfers: Meta is established in Ireland but transfers personal data to Meta Platforms, Inc. in the United States. See Section 5 below for the safeguards that apply to those transfers.
  • Withdrawing consent: You can withdraw consent on the web by re-opening the cookie banner and selecting "Reject", and in the mobile app via Settings → Privacy → Usage Analytics. Withdrawing consent stops further data being sent to Meta; data already transmitted is governed by Meta's Controller Addendum and Meta's Privacy Policy.

Anthropic (AI Document Processing)

  • Anthropic Claude API: Processes uploaded documents to extract structured data (dates, costs, descriptions, etc.).
  • What is sent: Only the document image or PDF you choose to scan. No other personal data is included in the request.
  • Data retention by Anthropic: Anthropic does not retain your inputs or outputs after processing when using their API. Your documents are not used to train their models.
  • Legal Basis: Contract performance (providing the document scan feature you have chosen to use).

BookMyGarage (MOT Booking via Awin)

  • Purpose: When you tap "Book MOT", we redirect you to BookMyGarage to compare local garage prices for your MOT test.
  • What is shared: Your vehicle registration number and the postcode you enter. No other personal data is sent.
  • Affiliate relationship: The link passes through Awin, an affiliate tracking network. Autodue may receive a commission if you complete a booking. This does not affect the price you pay.
  • Local storage: Your last-used postcode is saved on your device only (not sent to our servers) so it can be pre-filled next time for convenience.
  • Legal Basis: Contract performance (providing the MOT booking feature you have chosen to use).

5. International Data Transfers

If we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

For transfers of personal data to Meta Platforms, Inc. in the United States in connection with the Facebook Pixel and the Facebook SDK / App Events, we rely on the UK Extension to the EU-US Data Privacy Framework (in force in the UK from 12 October 2023 under SI 2023/1028) where Meta is self-certified, and on the UK International Data Transfer Addendum to the European Commission's Standard Contractual Clauses as a fallback. Meta's current DPF self-certification status can be verified at facebook.com/privacy/policies/data_privacy_framework.

6. Data Retention

We retain your data for the following periods:

If you need your data deleted sooner, please contact us at [email protected].

7. Your Rights

To exercise your rights, contact us at [email protected].

8. Cookies

We use cookies and similar technologies for the following purposes:

You can manage your cookie preferences using the cookie consent banner on our website. For more details, see our Cookie Policy.

9. Security

We implement appropriate technical and organisational measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through our website.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact us at [email protected].

12. Complaints

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/